Center for Pharmaceutical Professional Advancement(CPPA)

Center for Pharmaceutical Professional Advancement(CPPA)

The Indian Pharmaceutical Industry has become global with operations in India and almost all the Regions of the world, and is growing exponentially. Companies are looking for candidates who are smart and can present themselves well. Students are not able to catch up with the pace of growth opportunity as they lack employability skills or soft skills. Soft Skills training has become a must for the students who want to go for job or higher studies. Most employers these days want to hire, retain and promote persons who are dependable, resourceful, ethical, self-directed having effective communication, willing to work and learn and having positive attitude.

With this in mind the Krupanidhi College of Pharmacy has commenced a new and a positive initiative based on finishing and polishing concepts for Student centric, Student focused and Student development activities called CPPA- Center for Pharmaceutical Professional Advancement. CPPA lays emphasis on Hard Skills as well as soft skills.

Soft skills or Emotional Intelligence Skills strengthen the students from within. Soft skills are about enabling and empowering. These skills empower them to understand their own SWOT - Strengths, Weakness, Opportunities, Threats- and how best they can come across as competent individuals in any given situation. At CPPA, coaching is imparted to fine-tune the students' attitudes, values, beliefs, motivation, desires, feelings, eagerness to learn, willingness to share and embrace new ideas, goal orientation, flexibility, persuasion, futuristic thinking, compassion, diplomacy, and various skill sets of communication, manners, and etiquette so that they will be able to deal with different situations diligently and responsibly.

Soft skill is not a visible skill like the domain subject content the student learns in his Academic career, but it helps in improving the personality of the person. It gives finishing touch to the personality. Soft skills will help the students increase their employability potential and face the challenges of the present time.

Hard skills are technical skills whereas soft skills are at the surface providing finishing touches for success. The blend of both skills is essential for personal, professional and social success. The significance and relevance of soft skills equip the students with adequate ammunition to face corporate battles and challenges.


To sharpen soft-skills of students to make them ready from Campus to Corporate, to develop and deliver programmes, modules, short courses and capsules which strengthen the students besides day-to-day academic learning.


  1. Sharpen students Employability potential
  2. To motivate students for leadership qualities and aptitude needed by the profession.
  3. To shape the personality and attitude of students for better future.
  4. To augment and sharpen the analytical and comprehension skills of the students.
  5. Orientation towards the Placement and HR policies of companies

CPPA Curriculum and Objectives

The Curricullum and Modules have been developed.In consultation with the Institutes Governing Council, Corporate Panel, Subject Experts, the Industry -Insttutes Partnership Centres and with support and co-operation from distinguished people from the industry.

Industry Modules

  1. Value added short professional courses designed as per the requirement of the industry
  2. Regular Guest-lectures, Seminars, Workshops, the faculty selected from Pharmaceutical Industry, Hospitals and Subject experts in respective branches to sharpen the skills of students.
  3. On JobTraining programs at Hospitals, Industry .
  4. Participating in Conferences, Symposiums, Exhibitions etc
  5. Training based on learning-by-doing philosophy.

Personality Development Modules

  1. Exclusive faculty resource to impart soft skill training.
  2. Become self-confident individuals by mastering inter-personal skills, team management skills, and leadership skills
  3. Stress, Strain and Conflict management thru simple techniques.
  4. Develop broad career plans, evaluate the employment market, identify the organizations to get good placement, match the job requirements and skill sets
  5. Develop effective communication skills , presentation skills, business correspondence .
  6. Develop all-round personalities with a mature outlook to function effectively in different circumstances
  7. Take part effectively in various Interview and selection procedures adopted by the Pharma Companys, Campus Interviews etc

The Periodic training programmes which is unobtrusive to their Regular Academic Time-Table is conducted in a very informal, interesting, and interactive manner, which gives ample scope for the students to interact with each other and face a wide variety of issues, topics, and situations that they are likely to come across as entry-level Officers, Executives, Associates. Etc. in the Working and Corporate environment.


CPPA Faculty consist of the Lead Mentor and Coach, Prof. Prakash V Mallya with over 40 years of Pharmaceutical Industry experience in India and 60 Countries around the Globe ably assisted by Team motivators from the Business School and the Pharmacy College.